Mary Washington Healthcare
This past December, I interned at Mary Washington Healthcare's (MWHC) Marketing Department. Click the links below to view articles and blog posts that I wrote to promote the organization.
Here is an inspiring story about two stroke survivors that volunteer in Mary Washington Hospital's stroke team.
http://bit.ly/11sUm7s
This is a press release I wrote for Mary Washington Hospital's Trauma Center.
http://bit.ly/U8u397
I helped develop some of the website for MWHC's Human Motion Institute running program. This program was developed to encourage healthier lifestyles for Associate's at MWHC.
http://bit.ly/11sXccJ
I also created a promotional plan and competitive analysis which should be posted shortly. I am currently waiting to receive both documents.
Here is an inspiring story about two stroke survivors that volunteer in Mary Washington Hospital's stroke team.
http://bit.ly/11sUm7s
This is a press release I wrote for Mary Washington Hospital's Trauma Center.
http://bit.ly/U8u397
I helped develop some of the website for MWHC's Human Motion Institute running program. This program was developed to encourage healthier lifestyles for Associate's at MWHC.
http://bit.ly/11sXccJ
I also created a promotional plan and competitive analysis which should be posted shortly. I am currently waiting to receive both documents.
RubyRed Shoe Boutique IMCC
I recently worked on a team to develop an Integrated Marketing Communications Campaign for a local Harrisonburg shoe boutique. The plan addresses three of the following communication goals: awareness, preference, and intent to purchase. The IMCC also contains message and media objectives, strategies, and tactics. Market research was used to determine the target market. The media strategy is structured based on a $10,000 budget.
rubyred_imcc.pdf | |
File Size: | 1484 kb |
File Type: |
JMU Office of Admissions Market Research
I am currently working on a market research team to determine ways to drive affluent minority populations to James Madison University. The study should conclude in January of 2013. The following link contains my conceptual design for the research model.
market_research_conceptual_model.pdf | |
File Size: | 331 kb |
File Type: |
FIAT 500 Communications Analysis
The following paper contains an in-depth analysis of the FIAT 500 communication strategies that were used during the company's transition into the U.S. market. The basic communication model terminology used throughout the paper comes from and Integrated Marketing Communications textbook.
evan_lyons_marketing_communications_research_paper.docx | |
File Size: | 35 kb |
File Type: | docx |